Goni Pony Limited Edition Can​

CONCEPT, ILLUSTRATION, RENDER

Brief

Design a unique illustration for a Red Bull Limited Edition can for the Red Bull Goni Pony event.

Challenge

Capture the essence and fun of the retro bicycle event while adhering to the guideline rules of designing a Limited Edition can.

Goals

Spread recognition and excitement of the Goni Pony event while driving distribution.

Research

Red Bull Goni Pony

Red Bull Goni Pony is a bicycle experience which joins two legends of Slovenian cycling – Vršič mountain pass and a legendary Rog’s Pony. Red Bull Goni Pony is not your typical cycle race but a style competition. With a style that was popular at the time of the creation of Rog’s Pony from the mid-1960s to the mid-eighties. Retro is the new mainstream!

Source: Red Bull Content Pool / Tomislav Moze, Jure Makovec

Red Bull Limited Edition can

Red Bull Limited Edition packaging was introduced to bring the exciting world of Red Bull close to the consumer for a limited period of time. While adding value, this also helps excite the trade, secure incremental space in store, drive distribution and create an impact.

Source: Red Bull

Process

Initial compositions

The idea was to include several elements in the illustration that define the event: the Vršič mountain pass, the Pony bike, the retro outfit and the Goni Pony logo incorporated somewhere in the illustration. Only the blue sections of the Red Bull rhombus are available for the illustration respecting the Red Bull can recognizing look.

Rendering

I fleshed out the initial 3 concepts, to give the client a better feel for the illustration and direction. When the favourite composition was decided with the client I began rendering out the illustration, removing unnecessary elements and adding details.

Music: ShazaLaKazoo

Final illustration

The final concept consists of a continuous serpentine through both of the rhombuses. The top left part displays the view of the mountain pass Vršič with a set of riders fighting the steep hill. It also includes 2 subtle details: a sheep, a frequent bystander of the race at the top to add a little humor and the Red Bull arch, which signifies the finish line.  The bottom right shot consists of our main retro rider; a pleasant and stylish rider with the Goni Pony logo on his shirt.